Stay John

Data shows that stories of recovery can help people who are struggling with suicidal thoughts. So we launched a campaign about hope, using the power of the word “Stay” and the names and stories of people who attempted suicide but decided to stay.

On world suicide prevention day we launched a series of billboards with different names encouraging people to scan the QR code to find out more.

On social media, we target people at risk of suicide and created personalized ads with their own names on them. And we launched a series of Youtube teasers showing a sneak peek of our documentary series.

All of these lead people to our page, where they could watch the full thing.

But instead of just one documentary, we had a series of different stories, about individuals each one with a different journey and we made sure to include a diverse group of people and situations, to make sure everyone watching could relate to it.
And to find a special story for everyone we designed a set of questions for all our visitors and used their answers to match them with the right one.

We also encouraged people to add their own stories to our platform and to share them on social media. Because in the end, we might be one story away to make someone stay.